{"id":897,"date":"2019-03-04T08:45:00","date_gmt":"2019-03-04T13:45:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/all-hail-the-death-of-starchitecture\/"},"modified":"2022-05-10T10:29:47","modified_gmt":"2022-05-10T14:29:47","slug":"all-hail-the-death-of-starchitecture","status":"publish","type":"post","link":"https:\/\/staging.arc.ht\/blog\/inspiration\/industry\/all-hail-the-death-of-starchitecture\/","title":{"rendered":"Step Aside, Starchitects. The Unsung Heroes Are Taking Center Stage"},"content":{"rendered":"

The 7th Annual A+Awards is accepting entries until midnight on March 29th \u2014 Click here to submit your best works<\/a> for more than 140 award categories.<\/strong><\/p>\n

The times, they are a-changin\u2019.<\/p>\n

Bob Dylan\u2019s classic line has never been more relevant to architects than it is today. There was a time not long ago when, unless your name began with \u201cZaha\u201d or ended in \u201cGehry,\u201d any chance of the media recognizing you or your work seemed slim to none. Furthermore, to be considered noteworthy, buildings had to possess just as big a personality as their authors. Catalyzed by the Guggenheim Bilbao<\/a>, instant icons by Hadid, Libeskind, Calatrava and more proliferated in urban centers across the globe.<\/p>\n

The birth of \u201cStarchitecture\u201d has been well documented, but reports of its death have been greatly exaggerated \u2014 until now.<\/p>\n

A \u201cchanging of the order\u201d within both architecture and media was highlighted by Chris Precht of penda<\/a>, the A+Awards Emerging Firm of the Year in 2016<\/a>. \u201cWhen I still was a student, it seemed that there was this distance between us and the star architects that was really, really huge,\u201d said Precht. \u201cThey were very difficult to reach; they were very difficult to get in touch with. I think that, for our generation, the age at which you can be a known architect is getting much younger, thanks to new technology and through media publications. Young offices now have a chance to somehow catch up to the elite in architecture.\u201d<\/p>\n

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The Smile by Alison Brooks Architects, London, United Kingdom \u2014 shortlisted in multiple categories including the Cultural-Pavilions category<\/i><\/p>\n

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Parish Church in Pueblo Serena by Moneo Brock Studio, Monterrey, Mexico \u2014 shortlisted in the Cultural-Religious Buildings & Memorials category<\/i><\/p>\n

With these words, Precht highlighted the beauty of Architizer\u2019s A+Awards, now in its seventh year and open for entries until March 29th this year<\/a>. The A+Awards program has fueled a fundamental shift in emphasis away from individual architects to the work of talented design teams, awarding firms based on their brilliant buildings rather than their brand. This year\u2019s shortlist is further evidence that great architecture rises to the top, regardless of where it is located, who designed it and how big their marketing budget is.<\/p>\n

Make no mistake \u2014 many of these projects are just as iconic as their starchitect-designed predecessors. Alison Brooks Architects<\/a>\u2019 pop-up pavilion \u201cThe Smile<\/a>\u201d is an instantly recognizable piece of architectural exuberance, a celebration of modern timber construction complete with a great sense of humor. Meanwhile, Moneo Brock Studio<\/a>\u2019s gleaming Parish Church in Pueblo Serena<\/a> cuts an instantly recognizable silhouette against the blue skies of Monterrey, Mexico. On the residential front, SV60<\/a>\u2019s vibrant social housing project<\/a> in Ceuta, Spain, exhibits a truly remarkable \u2014 and memorable \u2014 building envelope.<\/p>\n

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Ribbon Chapel by Hiroshi Nakamura & NAP, Hiroshima, Japan \u2014 shortlisted in the Cultural-Religious Buildings & Memorials category; image \u00a9 Koji Fujii \/ Nacasa & Partners<\/i><\/p>\n

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Tangential Dreams pavilion by Mamou-Mani, Pershing County, Nev. \u2014 shortlisted in the Commercial-Pop-Ups & Temporary category<\/i><\/p>\n

The list of localized landmarks goes on. Hiroshi Nakamura & NAP<\/a>\u2019s extraordinary Ribbon Chapel<\/a> is a formal manifestation of joyful emotions, while Christ & Gantenbein<\/a>\u2019s addition to the Swiss National Museum<\/a> in Z\u00fcrich is a master class in combining the contrasting qualities of old and new. At a smaller scale, the spiraling wings of Mamou-Mani<\/a>\u2019s temporary Tangential Dreams<\/a> pavilion formed a perfect centerpiece for the 2016 Burning Man festival. Indeed, the burning of this stunning structure could be the perfect metaphor for the triumph of humble, fleeting beauty over Starchitecture\u2019s constant search for architectural immortality.<\/p>\n

These structures constitute landmark projects for their respective firms and lent a new sense of place to their localities, just as Gehry\u2019s Guggenheim did in Bilbao. However, their success is attributed not just to a sole author and a signature style \u2014 each is the product of a hardworking team of architects, all of whom now have a chance to be rewarded on a global stage for their playful approach to context and a deep understanding of their chosen materials. The usual battle of household names makes way for pure, unadulterated design in this competition.<\/p>\n

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Rendering of Serpentine Pavilion 2016 by BIG – Bjarke Ingels Group, London, United Kingdom \u2014 shortlisted in the Cultural-Pavilions category<\/i><\/p>\n

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Salerno Maritime Terminal by Zaha Hadid Architects, Salerno, Italy \u2014 shortlisted in the Transportation-Transportation Infrastructure category<\/i><\/p>\n

This is not to say that those considered \u201cstar architects\u201d don\u2019t get a look in, of course. Bjarke Ingels\u2019 BIG<\/a> is in the running for its stunning Serpentine Pavilion<\/a> in London, while Zaha Hadid Architects<\/a> made the shortlist in the Transportation Infrastructure category for its striking Salerno Maritime Terminal<\/a> in Italy. These spectacular projects are just as worthy of the spotlight as any other, but that is precisely the point \u2014 they have an equal<\/i> chance of winning an A+Award, along with every other firm. Architizer\u2019s \u201cgreat leveler\u201d \u2014 a fully democratic online voting system \u2014 ensures that the best buildings come out victorious.<\/p>\n

Is the death of Starchitecture really upon us? The debate will undoubtedly rage on, but as you consider this question and its consequences, make sure to put your projects in the running for this year\u2019s awards.<\/p>\n

Click here to submit your projects and products in the 2019 A+Awards now<\/b><\/a>.<\/b><\/p>\n

All images courtesy of the architects unless otherwise stated.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

The birth of \u201cStarchitecture\u201d has been well documented, but reports of its death have been greatly exaggerated \u2014 until now.<\/p>\n","protected":false},"author":17,"featured_media":49751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"architizer_featured_type":"insert","architizer_featured_image":"","_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,3],"tags":[34],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-inspiration","tag-awards"],"acf":[],"yoast_head":"\nStep Aside, Starchitects. 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