{"id":86505,"date":"2021-06-23T08:45:50","date_gmt":"2021-06-23T12:45:50","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=86505"},"modified":"2021-06-17T08:55:18","modified_gmt":"2021-06-17T12:55:18","slug":"emerging-industry-architectural-visualization","status":"publish","type":"post","link":"https:\/\/staging.arc.ht\/blog\/inspiration\/industry\/emerging-industry-architectural-visualization\/","title":{"rendered":"Architecture Career Guide: The Emerging Industry of Architectural Visualization"},"content":{"rendered":"

Andrei Dolnikov is Founder & CEO of award winning Architectural 3D Rendering and Film Production Studio\u00a0<\/i>BINYAN<\/a><\/i>. He leads a team of 100+ artists, producers and filmmakers to create photo-realistic imagery and films to help market the unbuilt visions of architects and designers.<\/i><\/p>\n

We all remember being in architecture or design school and experiencing the wonder of working on diverse aspects of the architectural process, and the joy of looking at a task holistically and allowing our imaginations to seek creative solutions to the opportunities before us. Once in the field, however, it is common for young architects or interior designers to feel as though they have been pigeonholed into certain tasks \u2014 an experience that makes young minds feel like cogs in a machine, unable to creatively contribute to the overall design process. <\/span>For those who choose to follow their passion for architecture and design into the world of architectural visualization, day-to-day life looks very different. <\/span><\/p>\n

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Los Bahias by Antoine Predock, Costa Rica. Image courtesy of Binyan \u00a9<\/em><\/p><\/div>\n

A visualizer may begin their morning by playing the role of the architect \u2014 often in collaboration with a world-renowned firm like BIG or Zaha Hadid \u2014 in order to model a tower or add finesse to details of an interior space. <\/span>Next, it may be time to switch gears and to take on the role of interior designer. Fabric, materials, accessories and furniture items will be selected from the latest digital libraries of classic and avant-garde design pieces. With input from collaborators, including standout interior designers such as Kelly Wearstler, the visualizer mixes and matches to make sure the pieces work together as an ensemble.<\/span><\/p>\n

In the afternoon, the hat of the landscape architect may be donned to study the species suitable to various schemes \u2014 perhaps designed by Paul Bangay and other notable figures \u2014 in order to populate a scene with natural and intentionally designed plants and vegetation.<\/span><\/p>\n

As evening falls, a visualizer may tap into their skills as an architectural photographer. Drawing inspiration from the world of design and graphic arts to create the perfect composition, the visualizer will showcase their knowledge of the principles of balance, focus and visual hierarchy. They (virtually) rely on the perfect sunset to light their scenes, adding elements of narrative, such as people, entourage and imperfections that evoke intrigue and nostalgia in viewers.<\/span><\/p>\n

Finally, before heading home for the day, someone working in architectural visualization may turn their attention to motion and experience design. After using film-making skills to draw up a storyboard, the visualizer may visit the filming site to supervise a green screen shoot and VFX, in addition to generating a concept for a projection mapped experience in order to activate a sales gallery.<\/span><\/p>\n