{"id":70747,"date":"2021-04-27T08:45:48","date_gmt":"2021-04-27T12:45:48","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=70747"},"modified":"2021-05-20T11:10:12","modified_gmt":"2021-05-20T15:10:12","slug":"build-a-better-website","status":"publish","type":"post","link":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/","title":{"rendered":"Many Things in Life Can Let An Architect Down \u2014 A Website Shouldn’t Be One of Them"},"content":{"rendered":"

Archibiz<\/span><\/em><\/a>\u00a0provides business education and consultancy services to architectural practices globally. Through courses, coaching and other business advisory services, Archibiz helps architects fill in the gaps in their business education so they can lead more profitable and sustainable practices.\u00a0<\/span><\/em><\/p>\n

Ask any architect to show you their website, and they will likely redirect you to a site featuring some glossy images, a black-and-white headshot of their principal and an out-of-date blog article from last year. While it\u2019s evident that many architecture firms have websites, how many of those websites are serving the purpose they should?<\/span><\/p>\n

A study of more than 400 architecture firm websites in the United States revealed that 75 percent of those firms failed to meet the four basic criteria recommended by Google. The study, led by Florida-based branding and marketing firm,\u00a0<\/span>Archmark<\/span><\/a>, was based on key factors like website performance, mobile responsiveness, Search Engine Optimization (SEO), and SSL security.<\/span><\/p>\n

\"\"

Expensify Portland Office<\/a>\u00a0by ZGF Architects<\/a>, Portland, Oregon. Jury Winner, 2019 A+Awards, Concepts – Plus-Architecture +Workspace<\/em><\/p><\/div>\n

Many architects struggle with creating a powerful website because they often look at their websites as an \u201conline brochure\u201d for their work, says Bryon McCartney, who leads Archmark alongside his partner Kellie. \u201cInstead of thinking about the ideal future client they want to attract,” he adds, “they end up creating a showcase of all their awards or the projects.\u201d Architects also often copy their competitors\u2019 sites when creating their own, which leads to a lack of differentiation which, according to Byron, is about the \u201cworst\u201d thing an architect can do.<\/p>\n

\u201cThere are tons of searches going on for architects, and if you are not able to get found online \u2014 if your website is letting you down \u2014 you are just giving up opportunities,\u201d he argues. \u201cA lot of times when someone comes to your website, and they are looking for an architect, what they are really looking for are ideas and inspiration. If you can have a way of connecting with them, establishing that relationship, then you can continue that conversation as they are going through that decision-making process. And when they are ready to hire an architect, you are going to be top of mind.\u201d<\/p>\n

\"\"

Expensify Portland Office<\/a>\u00a0by ZGF Architects<\/a>, Portland, Oregon. Jury Winner, 2019 A+Awards, Concepts – Plus-Architecture +Workspace<\/em><\/p><\/div>\n

So what does a\u00a0<\/span>good<\/span><\/em>\u00a0architects\u2019 website look like?<\/span><\/p>\n

For starters, people who are not in the industry should be able to read it and have a clear understanding of what it is about. <\/span>They should also be able to learn about who you are as an individual. Whether you\u2019re just one individual or a team of twenty, make sure to include a high-resolution photo and few lines about yourself. People buy people, not projects. Your website can be a great way to make a connection with a potential client right off the bat, so don\u2019t be afraid to get personal with it.<\/span><\/p>\n

Architects should also have their contact info readily available on their website. With nearly 60 percent of search traffic coming from mobile search, it is imperative that architects list a phone number on their websites so that a contractor or potential client out on a site can reach them easily.<\/span><\/p>\n

Another crucial part of a standout website is the copy. Well-written copy can go a long way in attracting the right kind of client to your site. It can also help tremendously with where you rank on search engines, making it an absolute priority for architects.<\/span><\/p>\n

Lastly, consider adding some videos. Video is a powerful tool to communicate project case studies and testimonials while also showing some of the processes that go into projects.<\/span><\/p>\n

\u201cArchitects think it\u2019s all about the portfolio, but when clients are looking at a bunch of different firms, they get portfolio (or photo) fatigue,\u201d Bryon said. \u201cVideo that can tell a story, and take you through the process and communicate what you do and how that serves the needs of the clients, that is extremely powerful.\u201d<\/span><\/p>\n

This post first appeared on Archibiz<\/a>. <\/i>Want to learn more about marketing for architects? Make sure to download our free report, An Architect\u2019s Guide to Marketing, here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Architects struggle with creating powerful websites because they approach it from the wrong angle. Here are some tips to point you in the right direction. <\/p>\n","protected":false},"author":345,"featured_media":70758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"architizer_featured_type":"insert","architizer_featured_image":"","_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,2],"tags":[],"architizer_project":[12260],"architizer_brand":[],"architizer_firm":[10435],"architizer_product":[],"class_list":["post-70747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-details","category-practice","architizer_project-expensify-portland-office","architizer_firm-zgf-architects-llp"],"acf":[],"yoast_head":"\nMany Things in Life Can Let An Architect Down \u2014 A Website Shouldn't Be One of Them<\/title>\n<meta name=\"description\" content=\"Architects struggle with creating powerful websites because they approach it from the wrong angle. Here are some tips to point you in the right direction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Many Things in Life Can Let An Architect Down \u2014 A Website Shouldn't Be One of Them\" \/>\n<meta property=\"og:description\" content=\"Architects struggle with creating powerful websites because they approach it from the wrong angle. Here are some tips to point you in the right direction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Architizer\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-27T12:45:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-20T15:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/staging.arc.ht\/blog\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"896\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Archibiz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Many Things in Life Can Let An Architect Down \u2014 A Website Shouldn't Be One of Them\" \/>\n<meta name=\"twitter:creator\" content=\"@Architizer\" \/>\n<meta name=\"twitter:site\" content=\"@Architizer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Archibiz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/\"},\"author\":{\"name\":\"Archibiz\",\"@id\":\"https:\/\/staging.arc.ht\/blog\/#\/schema\/person\/3293125af730876bf0d20374ca56b92b\"},\"headline\":\"Many Things in Life Can Let An Architect Down \u2014 A Website Shouldn’t Be One of Them\",\"datePublished\":\"2021-04-27T12:45:48+00:00\",\"dateModified\":\"2021-05-20T15:10:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/\"},\"wordCount\":720,\"publisher\":{\"@id\":\"https:\/\/staging.arc.ht\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1\",\"articleSection\":[\"Details\",\"Practice\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/\",\"url\":\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/\",\"name\":\"Many Things in Life Can Let An Architect Down \u2014 A Website Shouldn't Be One of Them\",\"isPartOf\":{\"@id\":\"https:\/\/staging.arc.ht\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1\",\"datePublished\":\"2021-04-27T12:45:48+00:00\",\"dateModified\":\"2021-05-20T15:10:12+00:00\",\"description\":\"Architects struggle with creating powerful websites because they approach it from the wrong angle. Here are some tips to point you in the right direction.\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1\",\"width\":1707,\"height\":896},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.arc.ht\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Many Things in Life Can Let An Architect Down \u2014 A Website Shouldn’t Be One of Them\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.arc.ht\/blog\/#website\",\"url\":\"https:\/\/staging.arc.ht\/blog\/\",\"name\":\"Journal\",\"description\":\"Inspiration and Tools for Architects\",\"publisher\":{\"@id\":\"https:\/\/staging.arc.ht\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.arc.ht\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging.arc.ht\/blog\/#organization\",\"name\":\"Architizer\",\"url\":\"https:\/\/staging.arc.ht\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.arc.ht\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/favicon.df2618023937.png?fit=36%2C36&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/favicon.df2618023937.png?fit=36%2C36&ssl=1\",\"width\":36,\"height\":36,\"caption\":\"Architizer\"},\"image\":{\"@id\":\"https:\/\/staging.arc.ht\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Architizer\/\",\"https:\/\/x.com\/Architizer\",\"https:\/\/www.instagram.com\/architizer\/\",\"https:\/\/www.linkedin.com\/company\/architizer\/\",\"https:\/\/www.pinterest.com\/architizer\/\",\"https:\/\/www.youtube.com\/user\/Architizer\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.arc.ht\/blog\/#\/schema\/person\/3293125af730876bf0d20374ca56b92b\",\"name\":\"Archibiz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.arc.ht\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/75529a4c533970223cc4da130b3ca68adf63bbad5d4eb77e9bc57581f9596a50?s=96&d=https%3A%2F%2Fstaging.arc.ht%2Fblog%2Fwp-content%2Fuploads%2Flogo-600x600-1.jpg&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/75529a4c533970223cc4da130b3ca68adf63bbad5d4eb77e9bc57581f9596a50?s=96&d=https%3A%2F%2Fstaging.arc.ht%2Fblog%2Fwp-content%2Fuploads%2Flogo-600x600-1.jpg&r=g\",\"caption\":\"Archibiz\"},\"url\":\"https:\/\/staging.arc.ht\/blog\/author\/nataliearchibiz-com-au\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Many Things in Life Can Let An Architect Down \u2014 A Website Shouldn't Be One of Them","description":"Architects struggle with creating powerful websites because they approach it from the wrong angle. Here are some tips to point you in the right direction.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/","og_locale":"en_US","og_type":"article","og_title":"Many Things in Life Can Let An Architect Down \u2014 A Website Shouldn't Be One of Them","og_description":"Architects struggle with creating powerful websites because they approach it from the wrong angle. Here are some tips to point you in the right direction.","og_url":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/","og_site_name":"Journal","article_publisher":"https:\/\/www.facebook.com\/Architizer\/","article_published_time":"2021-04-27T12:45:48+00:00","article_modified_time":"2021-05-20T15:10:12+00:00","og_image":[{"width":1707,"height":896,"url":"https:\/\/i0.wp.com\/staging.arc.ht\/blog\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1","type":"image\/jpeg"}],"author":"Archibiz","twitter_card":"summary_large_image","twitter_title":"Many Things in Life Can Let An Architect Down \u2014 A Website Shouldn't Be One of Them","twitter_creator":"@Architizer","twitter_site":"@Architizer","twitter_misc":{"Written by":"Archibiz","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#article","isPartOf":{"@id":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/"},"author":{"name":"Archibiz","@id":"https:\/\/staging.arc.ht\/blog\/#\/schema\/person\/3293125af730876bf0d20374ca56b92b"},"headline":"Many Things in Life Can Let An Architect Down \u2014 A Website Shouldn’t Be One of Them","datePublished":"2021-04-27T12:45:48+00:00","dateModified":"2021-05-20T15:10:12+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/"},"wordCount":720,"publisher":{"@id":"https:\/\/staging.arc.ht\/blog\/#organization"},"image":{"@id":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1","articleSection":["Details","Practice"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/","url":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/","name":"Many Things in Life Can Let An Architect Down \u2014 A Website Shouldn't Be One of Them","isPartOf":{"@id":"https:\/\/staging.arc.ht\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#primaryimage"},"image":{"@id":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1","datePublished":"2021-04-27T12:45:48+00:00","dateModified":"2021-05-20T15:10:12+00:00","description":"Architects struggle with creating powerful websites because they approach it from the wrong angle. Here are some tips to point you in the right direction.","breadcrumb":{"@id":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1","width":1707,"height":896},{"@type":"BreadcrumbList","@id":"https:\/\/staging.arc.ht\/blog\/practice\/details\/build-a-better-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.arc.ht\/blog\/"},{"@type":"ListItem","position":2,"name":"Many Things in Life Can Let An Architect Down \u2014 A Website Shouldn’t Be One of Them"}]},{"@type":"WebSite","@id":"https:\/\/staging.arc.ht\/blog\/#website","url":"https:\/\/staging.arc.ht\/blog\/","name":"Journal","description":"Inspiration and Tools for Architects","publisher":{"@id":"https:\/\/staging.arc.ht\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.arc.ht\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging.arc.ht\/blog\/#organization","name":"Architizer","url":"https:\/\/staging.arc.ht\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.arc.ht\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/favicon.df2618023937.png?fit=36%2C36&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/favicon.df2618023937.png?fit=36%2C36&ssl=1","width":36,"height":36,"caption":"Architizer"},"image":{"@id":"https:\/\/staging.arc.ht\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Architizer\/","https:\/\/x.com\/Architizer","https:\/\/www.instagram.com\/architizer\/","https:\/\/www.linkedin.com\/company\/architizer\/","https:\/\/www.pinterest.com\/architizer\/","https:\/\/www.youtube.com\/user\/Architizer"]},{"@type":"Person","@id":"https:\/\/staging.arc.ht\/blog\/#\/schema\/person\/3293125af730876bf0d20374ca56b92b","name":"Archibiz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.arc.ht\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/75529a4c533970223cc4da130b3ca68adf63bbad5d4eb77e9bc57581f9596a50?s=96&d=https%3A%2F%2Fstaging.arc.ht%2Fblog%2Fwp-content%2Fuploads%2Flogo-600x600-1.jpg&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/75529a4c533970223cc4da130b3ca68adf63bbad5d4eb77e9bc57581f9596a50?s=96&d=https%3A%2F%2Fstaging.arc.ht%2Fblog%2Fwp-content%2Fuploads%2Flogo-600x600-1.jpg&r=g","caption":"Archibiz"},"url":"https:\/\/staging.arc.ht\/blog\/author\/nataliearchibiz-com-au\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1","uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1",1707,896,false],"thumbnail":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=300%2C157&ssl=1",300,157,true],"medium_large":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=768%2C403&ssl=1",768,403,true],"large":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1024%2C537&ssl=1",1024,537,true],"1536x1536":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1536%2C806&ssl=1",1536,806,true],"2048x2048":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=1707%2C896&ssl=1",1707,896,true],"alm-thumbnail":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=150%2C150&ssl=1",150,150,true],"landscape-large":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=1140%2C569&ssl=1",1140,569,true],"landscape-card":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=625%2C487&ssl=1",625,487,true],"landscape-medium":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=625%2C312&ssl=1",625,312,true],"landscape-small":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=368%2C184&ssl=1",368,184,true],"landscape-tiny":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=66%2C50&ssl=1",66,50,true],"portrait-xlarge":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=1000%2C896&ssl=1",1000,896,true],"portrait-large":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=700%2C896&ssl=1",700,896,true],"portrait-medium":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=480%2C853&ssl=1",480,853,true],"portrait-small":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=380%2C675&ssl=1",380,675,true],"promo-medium":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=625%2C815&ssl=1",625,815,true],"promo-small":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?resize=368%2C480&ssl=1",368,480,true],"shop-page-wp-product":["https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/3975af5a-d9bc-412f-865b-017bbd1818d4-1-scaled-1.jpg?fit=400%2C210&ssl=1",400,210,true]},"uagb_author_info":{"display_name":"Archibiz","author_link":"https:\/\/staging.arc.ht\/blog\/author\/nataliearchibiz-com-au\/"},"uagb_comment_info":0,"uagb_excerpt":"Architects struggle with creating powerful websites because they approach it from the wrong angle. Here are some tips to point you in the right direction.","jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/posts\/70747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/users\/345"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/comments?post=70747"}],"version-history":[{"count":0,"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/posts\/70747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/media\/70758"}],"wp:attachment":[{"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/media?parent=70747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/categories?post=70747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/tags?post=70747"},{"taxonomy":"architizer_project","embeddable":true,"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/architizer_project?post=70747"},{"taxonomy":"architizer_brand","embeddable":true,"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/architizer_brand?post=70747"},{"taxonomy":"architizer_firm","embeddable":true,"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/architizer_firm?post=70747"},{"taxonomy":"architizer_product","embeddable":true,"href":"https:\/\/staging.arc.ht\/blog\/wp-json\/wp\/v2\/architizer_product?post=70747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}