{"id":56652,"date":"2019-12-05T10:42:50","date_gmt":"2019-12-05T15:42:50","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=56652"},"modified":"2021-07-20T07:11:22","modified_gmt":"2021-07-20T11:11:22","slug":"stop-looking-at-renderings","status":"publish","type":"post","link":"https:\/\/staging.arc.ht\/blog\/practice\/tools\/stop-looking-at-renderings\/","title":{"rendered":"Rule No.1 for Creating Better Renderings: Stop Looking at Renderings"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Featured above: &#8220;Rainy Day&#8221; by <a href=\"http:\/\/devisual.cc\/about.php\" target=\"_blank\" rel=\"noopener noreferrer\">DEVISUAL<\/a>. Architects: Showcase your next project through <\/span><\/i><a href=\"http:\/\/architizer.com\/register\/\"><i><span style=\"font-weight: 400;\">Architizer<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and sign up for our <\/span><\/i><a href=\"https:\/\/mailchi.mp\/architizer\/newslettersubscribe\"><i><span style=\"font-weight: 400;\">inspirational newsletter<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"http:\/\/onerenderingchallenge.com\" target=\"_blank\" rel=\"noopener noreferrer\">One Rendering Challenge<\/a> is a global ideas competition that poses a simple question: Can you tell a powerful story about architecture within a single visualization? it the button below for key program updates:<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"c-button c-button--default customize-unpreviewable\" style=\"font-family: AvenirNextLTPro,sans-serif;\" href=\"https:\/\/onerenderingchallenge.secure-platform.com:443\/a\/solicitations\/11\/home\" target=\"_blank\" rel=\"noopener noreferrer\">One Rendering Challenge<\/a><\/p>\n<p><span style=\"font-weight: 400;\">As you consider how to craft a winning entry for the competition, take a moment to consider what renderings are really for, and where the best inspiration for them might be found. <\/span><span style=\"font-weight: 400;\">Architectural visualization serves the purpose of communicating the ideas behind designs before they materialize. The best renderings tell a visual story in order to convey the essence of a project, in both the physical sense and in less tangible ways relating to atmosphere, character and mood.<\/span><\/p>\n<div id=\"attachment_56657\" style=\"width: 829px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-56657\" class=\"lazy lazy_media_item wp-image-56657 size-large\" src=\"https:\/\/i0.wp.com\/staging.arc.ht\/blog\/wp-content\/uploads\/Mohit.Sanchaniya.Evermotion.Challenge.2018-819x1024.jpg?resize=819%2C1024&#038;ssl=1\" alt=\"\" width=\"819\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/Mohit.Sanchaniya.Evermotion.Challenge.2018.jpg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/Mohit.Sanchaniya.Evermotion.Challenge.2018.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/Mohit.Sanchaniya.Evermotion.Challenge.2018.jpg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/Mohit.Sanchaniya.Evermotion.Challenge.2018.jpg?w=1949&amp;ssl=1 1949w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-56657\" class=\"wp-caption-text\"><em>&#8220;Misty Chicago&#8221; by Mohit Sanchaniya features a photorealistic visualization of Chicago&#8217;s downtown; image via <a href=\"https:\/\/mohit_dzn.artstation.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mohit Sanchaniya<\/a><\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">3D renderings are at the fore of the architectural visualization industry due to the level of detail that can be achieved with today\u2019s ever-evolving rendering software. In particular photo-realistic renderings can be highly effective in laying bare a project\u2019s design intent. As close to an actual photograph that can be achieved, this form of rendering lives and dies by the level of detail expressed by each of its components.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The composition, texture, form and color of certain objects under various conditions should be studied and understood in order to develop realistic depictions of them. These subtle nuances can greatly enhance one\u2019s renderings by adding a genuine quality that highlights the unique and natural characteristics of a concept.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s easy and seemingly logical to abide by the standards of other renderings when embarking on one\u2019s own visualization. However, in doing so, more attention is directed towards achieving the typical, \u201cpolished\u201d rendering, rather than capturing the details of a specific moment and setting. As a result, renderings fall into the trap of becoming generic, bland, and indistinctive. They fail to signify how a place will look and feel in reality.<\/span><\/p>\n<div id=\"attachment_56676\" style=\"width: 862px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-56676\" class=\"lazy lazy_media_item wp-image-56676 size-full\" src=\"https:\/\/i0.wp.com\/staging.arc.ht\/blog\/wp-content\/uploads\/tim-groom-architects-mini-manhattan-darcstudio_dezeen-852x852.jpg?resize=852%2C852&#038;ssl=1\" alt=\"\" width=\"852\" height=\"852\" srcset=\"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/tim-groom-architects-mini-manhattan-darcstudio_dezeen-852x852.jpg?resize=852%2C852&amp;ssl=1 852w, https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/tim-groom-architects-mini-manhattan-darcstudio_dezeen-852x852.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/tim-groom-architects-mini-manhattan-darcstudio_dezeen-852x852.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/tim-groom-architects-mini-manhattan-darcstudio_dezeen-852x852.jpg?resize=768%2C768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-56676\" class=\"wp-caption-text\"><em>Darcstudio&#8217;s image of Mini Manhattan by Tim Groom Architects shows the project on an icy winter&#8217;s day; image via <a href=\"https:\/\/www.dezeen.com\/2018\/10\/25\/architectural-renderings-defending-visualisers-troy-hodgson-darcstudio-opinion\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dezeen<\/a><\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Among the jurors for this year&#8217;s One Rendering Challenge, a number of experts advocate other sources when seeking case studies for visualization. <\/span><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">Don\u2019t look at renderings,&#8221; states Matthew Bannister, founder of international creative communications agency <a href=\"https:\/\/architizer.com\/firms\/dbox\/\" target=\"_blank\" rel=\"noopener noreferrer\">DBOX<\/a>. &#8220;Look at art and photography, and use your eyes to tell you what is really happening in various conditions of light. Don\u2019t let your brain convince you that grass is green and Sheetrock is white.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fellow Juror Keely Colcleugh, founder of creative studio <a href=\"https:\/\/architizer.com\/firms\/kilograph\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kilograph<\/a>, reasserts this position: \u201cReference principles of photography and IRL (In Real Life) observation. Real life experience of architectural conditions (particularly light and shadow) cannot be replaced by digital &#8216;research&#8217;. You need the experience of places &#8211; including sounds, smells, sensations, and draw from these when creating art.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to create a truly compelling image, referencing the real world should take a higher precedence over anything else. There are plenty of details available here that can breathe life into a visualization. For example, a photograph of an old heritage building will have imperfections \u2014 dirt on some of the stones, ivy growing up a wall, slightly crooked windows, and so on. A photograph of people sitting on a couch will distort the furniture or cast a shadow in a very particular way, which can inform a rendering and make it much more realistic.\u00a0<\/span><\/p>\n<div id=\"attachment_56662\" style=\"width: 899px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-56662\" class=\"lazy lazy_media_item wp-image-56662 size-large\" src=\"https:\/\/i0.wp.com\/staging.arc.ht\/blog\/wp-content\/uploads\/e46f25a1ea29dd35f013ae1399ff8994-889x1024.jpg?resize=889%2C1024&#038;ssl=1\" alt=\"\" width=\"889\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/e46f25a1ea29dd35f013ae1399ff8994.jpg?resize=889%2C1024&amp;ssl=1 889w, https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/e46f25a1ea29dd35f013ae1399ff8994.jpg?resize=260%2C300&amp;ssl=1 260w, https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/e46f25a1ea29dd35f013ae1399ff8994.jpg?resize=768%2C885&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.staging.arc.ht\/wp-content\/uploads\/e46f25a1ea29dd35f013ae1399ff8994.jpg?w=1650&amp;ssl=1 1650w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-56662\" class=\"wp-caption-text\"><em>&#8220;Venezia&#8221; by Rafael Reis recreates Venice, paying close attention to details such as old, peeling walls and overgrown vines; image via <a href=\"https:\/\/rafaelreis.cgsociety.org\/u1v9\/venezia\" target=\"_blank\" rel=\"noopener noreferrer\">Rafael Reis<\/a><\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Further to this, rendering expert and One Rendering Challenge Juror Alex Hogrefe, founder of <a href=\"https:\/\/visualizingarchitecture.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visualizing Architecture<\/a>, believes more time should be spent thinking about composition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt seems composition is an element of image making that a lot of people brush off when just starting out. It sets the tone of the illustration and defines the drama and energy of an image as much as lighting does. I suggest studying the great architectural photographers, because they are especially sensitive to unique and compelling image compositions.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Renderings should be memorable and impactful. They should establish a distinct mood and tone. Detailing, down to the smallest imperfections, should be considered and captured wherever possible. Referencing the principles of architectural photography and real-world observation will prove to be invaluable to giving your visualizations real power.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"c-button c-button--default customize-unpreviewable\" style=\"font-family: AvenirNextLTPro,sans-serif;\" href=\"https:\/\/onerenderingchallenge.secure-platform.com:443\/a\/solicitations\/11\/home\" target=\"_blank\" rel=\"noopener noreferrer\">One Rendering Challenge<\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Architects: Showcase your next project through <\/span><\/i><a href=\"http:\/\/architizer.com\/register\/\"><i><span style=\"font-weight: 400;\">Architizer<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and sign up for our <\/span><\/i><a href=\"https:\/\/mailchi.mp\/architizer\/newslettersubscribe\"><i><span style=\"font-weight: 400;\">inspirational newsletter<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paying close attention to real world details can take your renderings to new heights.<\/p>\n","protected":false},"author":334,"featured_media":56665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"architizer_featured_type":"insert","architizer_featured_image":"","_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,6],"tags":[],"architizer_project":[],"architizer_brand":[],"architizer_firm":[11401,11400],"architizer_product":[],"class_list":["post-56652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice","category-tools","architizer_firm-dbox","architizer_firm-kilograph"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rule No.1 for Creating Better Renderings: Stop Looking at Renderings - Architizer Journal<\/title>\n<meta name=\"description\" content=\"Architectural visualization serves the purpose of communicating the ideas behind designs before they materialize. 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