{"id":46746,"date":"2018-10-02T10:46:16","date_gmt":"2018-10-02T14:46:16","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=46746"},"modified":"2018-10-02T12:21:09","modified_gmt":"2018-10-02T16:21:09","slug":"architectural-ceramics-cersaie-2018","status":"publish","type":"post","link":"https:\/\/staging.arc.ht\/blog\/inspiration\/industry\/architectural-ceramics-cersaie-2018\/","title":{"rendered":"Charting the Elegant Evolution of Ceramics at Cersaie 2018"},"content":{"rendered":"

Thousands of architects and designers strolled through the porticos of Bologna last week, taking in the city\u2019s towers and terracotta roofs ahead of one of the construction industry\u2019s most vibrant exhibitions. Cersaie<\/a> is arguably the world\u2019s most important tradeshow for architectural tile products, and remains the premier place for global ceramics manufacturers to showcase their newest creations. From delicate mosaics and decorative tiles to resilient pavers and vast porcelain slabs, Cersaie has it all.<\/p>\n

Italian investment in this industry leapt last year to more than \u20ac500 million, as the country looks to stay one step ahead of global competitors \u2014 most notably China \u2014 and continue its reputation as the world\u2019s top producer of ceramics for architectural applications. Italian tile manufacturers now export some 85% of everything they produce, with American sales increasing to an all-time high. The growing interest among US architecture firms in tile as a material for both residential and commercial use has spurred unprecedented research and development in the sector.<\/p>\n

But with so many tile products now available, how are the leading brands differentiating themselves? We explored the show to identify some of the hottest tile trends this year, highlighting manufacturers that continue to set the benchmark for innovative architectural ceramics.<\/p>\n

\"Cersaie

left: The Dark Edition Ceramic Wallpaper by ABK; top right: Eclettica decorative tile by Marazzi; bottom right: Piemme and Valentino’s decorative tile with plant life and gold accents<\/em><\/p><\/div>\n

Ceramic Wallpaper<\/h2>\n

ABK<\/strong> stole the show with a booth full of stunningly detailed decorative slabs, heralded as \u201cceramic wallpaper\u201d by the brand. Named the Dark Edition<\/em>, the collection boasts a subtly textured matte finish that accurately recalls that of real wallpaper. Each option in the series possesses vivid illustrations of flowers and fruit on rich, dark backgrounds, following in the footsteps of contemporary fashion trends. The collection was one of the most photographed in the show, aided by ABK\u2019s unique hashtag #ABKDarkEdition<\/a>.<\/p>\n

A number of other brands showcased decorative tiles sporting the kinds of patterns traditionally associated with wallpaper. Piemme<\/strong>\u2019s collaboration with fashion giant Valentino includes a decorative tile featuring luscious plant life, while Marazzi<\/strong><\/a>\u2019s varied Eclettica<\/em> collection included tiles with large flowers that appear mottled, as if painted with water-colors. Finally, Ornamenta<\/strong>\u2019s Operae<\/em> collection features a large decorative 48\u201d x 96\u201d tile named Domestic Jungle<\/em>, covered with vivid ferns in bold, gradient colors.<\/p>\n

Whether these tiles will emerge as a mainstream alternative to wallpaper remains to be seen, but their resilience and fade-resistant qualities will make them tempting options for designers of boutique hotels<\/a>, commercial lobbies<\/a> and restaurants<\/a>.<\/p>\n

\"cersaie

top: 3D Twist by Atlas Concorde; bottom left: Denim by Appiani; bottom right: Filigrane by LEA Ceramiche<\/em><\/p><\/div>\n

Next-Gen Textures<\/h2>\n

After many years of experimentation, Italian tile manufacturers are now well-versed in the art of creating complex textured surfaces. Cersaie 2018 brought with it a series of new textured and 3D tile designs possessing more refined, subtle surface variations than in previous years. Appiani<\/a><\/strong> debuted Denim<\/em>, a mosaic possessing the distinctive tones and textures of the famous fabric. As the company notes, the series possesses \u201cthe essence of yarn used to make jeans\u201d and is represented in three patterns \u2014 Streaked, Wavy and Ruled \u2014 cleverly echoing the variations found in denim itself.<\/p>\n

Atlas Concorde<\/a><\/strong> expanded its popular 3D Wall Design series to include its striking new Flake<\/em> and Twist<\/em> textures. According to the brand, 3D Twist<\/em> was inspired by \u201cthe braided ropes of moored boats\u201d featuring \u201csmall, three-dimensional ripples that change direction, creating an interplay of light and shadow\u201d. Meanwhile,\u00a0LEA Ceramiche<\/strong><\/a> unveiled Filigrane <\/em>designed by Philippe Nigro, an tile that sees deliberate, regular indentations overlaid with the natural veining of marble. According to the brand, the unusual hybrid aesthetic of\u00a0Filigrane<\/em> “creates a dialogue between markings and material, geometry and geology, the precision of design and the unpredictability of colors and veining.”<\/p>\n

Finally, Ceramica Vogue<\/strong> displayed a stylish set of glazed stoneware tiles entitled Dekorami<\/em>, created by Torino-based design studio Marcante-Testa. The brand explained: \u201cDespite its contemporary language, [each Dekorami<\/em> tile] uses simple geometrical shapes that bring to mind decorative elements from the past, as suggested by their three names – Kolonne, Koriandoli and Kodici.\u201d Every design in the set is available as a 10\u201dx10\u201d square tile, with five glossy colors and three satin-finish colors offered.<\/p>\n

\"Cersaie

top left: Dot concrete-look tiles by Ceramiche Fioranese; top right: Yaki collection charred wood-look tiles by EmilGroup’s Viva brand; middle right: Lakewood oiled wood-look tiles by\u00a0Ceramic Sant\u2019Agostino; bottom: STONETECH 4.0 tiles by Florim<\/em><\/p><\/div>\n

Raw Material Magic<\/h2>\n

Cersaie 2018 also showcased a number of ceramic takes on raw architectural materials. Perhaps one of the most provocative new releases at the show was Dot<\/em>, launched by Ceramiche Fioranese<\/a><\/strong> and designed by architect Andrea Maffei. Designed to make the look of raw concrete more accessible to everyone, the tile accurately mimics the material and comes complete with \u201ctie hole\u201d indentations. Tadao Ando fans, take note.<\/p>\n

There were dozens of timber-look tiles throughout the exhibition, but one of the highlights was the Yaki<\/em> collection by Emilgroup<\/strong>\u2019s Viva brand. In particular, one textured tile closely imitates the rough, charred wood finish achieved through the Japanese process of shou sugi ban<\/a>. By contrast, Ceramic Sant\u2019Agostino<\/a><\/strong> unveiled its Lakewood series, a rich, oiled wood effect collection that channels the \u201cprecious essence of American woods\u201d, according to the brand. The 8\u201d x 47\u201d planks have softly beveled edges and a slight shine that accurately evoke oiled wood.<\/p>\n

Among the many marble-effect porcelain slabs, standout products included Emilgroup\u2019s Marmi Calacutta<\/em> slabs, with highly realistic veining, and Marazzi\u2019s 125\u201d x 63\u201d Grande<\/em> tiles, which the brand claim to be the largest porcelain slabs available on the market today. The company also uses \u201csinking ink\u201d technology to create an authentic marbled look. Finally, Florim<\/strong><\/a>\u2019s STONETECH 4.0<\/em> series expands the brand range of high quality stone and marble-look slabs with six new finishes, suitable for a diverse range of interior and exterior spaces.<\/p>\n

\"Cersaie

top left: Monocibec’s Transalp collection features real gold accents; top right: LINES by Ceramica Bardelli; bottom left: Stardust tiles by Ceramiche Refin with brass strips; bottom right: gold strip detail by Marca Corona<\/em><\/p><\/div>\n

Gold Rush<\/h2>\n

Among huge expanses of marble- and wood-effect slabs, multiple brands showcased metallic accents, strips and glazes to catch attentions and bring a touch of glamor to proceedings. Marazzi<\/strong> showed off its Mystone<\/em> collection, including decorative tiles with metallic luster glazes.\u00a0Part of the Fincibec group of manufacturers,\u00a0Monocibec<\/strong>‘s\u00a0Transalp<\/em> line features rich marble-look slabs with real gold accents. Meanwhile, Ceramica<\/strong>\u00a0Bardelli<\/strong>\u2019s LINES<\/em> collection features rectified porcelain tiles with a rough, cement-like quality, each embedded with a brass strip to add a precious element to each tile.<\/p>\n

Ceramiche Refin<\/strong>\u2019s standout collection was named Stardust<\/em>, inspired by contrasts and brightness of the starry sky\u201d. The surfaces feature an intertwining of tone-on-tone veins and subtle reflections created by a luster that offers an elegant metallic effect when touched by light. For further embellishment, optional gold and copper strips can be slotted between the collection\u2019s 15\u201d mosaic panels. Marca Corona<\/strong> also offers a golden “insert” for its newest series of Mementa<\/em> tiles.<\/p>\n

\"\"

left: Vetrite Gem Glass by Sicis; right: Structura mosaics by Sicis<\/em><\/p><\/div>\n

Color Crush<\/h2>\n

A final word on Sicis<\/strong>, the innovative mosaic manufacturer that took home the award for most colorful booth at this year’s show. It was hard to look away from the brand’s new Vetrite<\/em>\u00a0Gem Glass series, which features backlit panels of safety glass sandwiching polymer film reminiscent of sparkling geodes. Sicis’ Structura <\/em>mosaic\u00a0series is bolder still, its tiny, jewel-like tiles offering interior designers the chance to transform bathrooms, kitchens and lounges into glittering treasure caves.<\/p>\n

Together, the manufacturers at Cersaie demonstrated just why Italy is the epicenter of architectural ceramics \u2014 but without the grandstanding of years past. Brands are making improvements to their product lines in increasingly subtle ways, aiming to catch attention with nuanced textures and patterns rather than pure scale and glamor. As a result, Cersaie was a show perfect for people with a keen eye for detail \u2014 and that includes just about every architect in the world. For design professionals departing Bologna, the words \u201ctile\u201d and \u201cstyle\u201d have never been more synonymous.<\/p>\n

Research Ceramic Manufacturers<\/a><\/p>\n

Architects: Find the perfect materials for your next project through\u00a0Architizer<\/a>. Manufacturers:\u00a0Sign up now<\/a>\u00a0to learn how you can get seen by the world’s top architecture firms.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We traveled to Bologna, Italy, to uncover the hottest trends in tile at Cersaie.<\/p>\n","protected":false},"author":17,"featured_media":46787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"architizer_featured_type":"insert","architizer_featured_image":"","_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,3],"tags":[],"architizer_project":[],"architizer_brand":[9889,10459,10460,10461,9890,10143,10458,10464,10462,10463,9893,10146,9895,10148,9897],"architizer_firm":[],"architizer_product":[],"class_list":["post-46746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-inspiration","architizer_brand-abk","architizer_brand-appiani","architizer_brand-atlas-concorde","architizer_brand-bardelli-ceramiche","architizer_brand-ceramica-fioranese","architizer_brand-ceramica-santagostino","architizer_brand-ceramica-vogue","architizer_brand-ceramiche-piemme-piemmegres","architizer_brand-ceramiche-refin","architizer_brand-ceramics-of-italy","architizer_brand-florim","architizer_brand-imola-ceramica","architizer_brand-marazzi","architizer_brand-ornamenta","architizer_brand-sicis"],"acf":[],"yoast_head":"\nCharting the Elegant Evolution of Ceramics at Cersaie 2018 - Architizer Journal<\/title>\n<meta name=\"description\" content=\"Cersaie is arguably the world\u2019s most important tradeshow for architectural tile products, and remains the premier place for global ceramics manufacturers to showcase their newest creations. 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