{"id":39388,"date":"2018-02-13T10:45:27","date_gmt":"2018-02-13T15:45:27","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=39388"},"modified":"2018-02-13T11:16:13","modified_gmt":"2018-02-13T16:16:13","slug":"the-need-for-speed","status":"publish","type":"post","link":"https:\/\/staging.arc.ht\/blog\/for-manufacturers\/the-need-for-speed\/","title":{"rendered":"The Need For Speed"},"content":{"rendered":"

Connect with huge architecture firms and gain new business through Architizer’s community marketplace for building-products. Click here for more information<\/a><\/strong>.<\/em><\/p>\n

Picture the scene: It is 10 p.m. on a Thursday night. Beneath an angle-poise lamp glowing in a darkened studio, a young architect furiously adds the last few specification notes to the drawing package, preparing it for presentation to the client the following morning. Between rolls of tracing paper, multiple Starbucks cups and an empty takeout box, she squints at her computer screen, lines of text slowly blending together in front of her. Almost there. Almost there \u2026<\/p>\n

Time. As anyone in the construction industry knows, it\u2019s the one thing none of us have enough of. While we architects like to think of ourselves as a thoroughly organized, professional bunch, there is a tendency to leave certain tasks, include specification, to the last minute. I have personally worked on a project that involved staying in the office until midnight collating specification documents before a client deadline. In this all-too-common circumstance, strong coffee and intense task lighting cannot solve the problem alone \u2014 an efficient workflow is key to completion.<\/p>\n

The question is, how can building-product manufacturers contribute to this efficiency and make themselves invaluable to such time-strapped architects?<\/p>\n

\"\"

Via iStock; credit: Dacian_G<\/em><\/p><\/div>\n

Data gathered from thousands of product searches on Architizer during the past year shows that timeliness is key to success for brands.<\/p>\n

Manufacturers that responded to an architect\u2019s search within the first 24 hours of its creation were 86% more likely to be shortlisted<\/strong> for a project than those coming a day later, and 150% more likely<\/strong> than those that responded 3 days later. It\u2019s a simple but compelling takeaway: Manufacturers that react swiftly to architects\u2019 queries are typically rewarded for their efforts, capturing lucrative leads before their competitors.<\/p>\n

It\u2019s already been established that the online space is the perfect place<\/a> to capture the attention of architects. Their perpetual lack of time means they prefer doing searching for building-products on the web over going to trade shows, attending lunch and learns or going through hard-copy catalogues. A study by the AIA showed that 85 percent of architects use the internet as a primary source of information on products and materials, compared with only 59 percent that use trade shows for this purpose.<\/p>\n

For architects, the key difference between Architizer and the aforementioned alternatives is also related to time. The platform is always there when they need it, at all project stages. Architects are looking for products on the platform from the very beginning of the design process, aiming to identify key materials and save themselves precious time during that intense specification period. From design development to construction documentation, the platform forms a vital organizational tool.<\/p>\n

\"\"

Via iStock; credit: ojogabonitoo<\/em><\/p><\/div>\n

9Wood<\/a>\u2019s Independent Sales Rep Manager Michael Roemen explained how<\/a> this benefits manufacturers. \u201cWe had used another \u2018bid scan\u2019 service a few years ago that would flag any projects with a wood ceiling in a spec,\u201d said Roeman. \u201cWe found it was so late in the cycle that trying to do substitution requests was cumbersome, and we got few responses. For the most part, the ship had left the dock. With Architizer, we could see this was \u2018striking while the iron was hot.\u2019\u201d As with the construction industry as a whole, timing is everything \u2014 and Architizer provides both sides of the market to time their communication to perfection.<\/p>\n

Once manufacturers are present on the platform, responsiveness is vital in making the most of opportunities that populate the marketplace daily. Client indecision and creative perfectionism will always mean that architects have a tumultuous relationship with time. Brands that can aid in minimizing the stress that it causes will quickly become a firm favorite \u2014 and business should follow swiftly behind.<\/p>\n

Gain leads from major firms such as AECOM, HOK and OMA through Architizer’s community marketplace for building-products. Click here to sign up now<\/a><\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Fast-responding brands are making themselves invaluable to time-strapped architects.<\/p>\n","protected":false},"author":17,"featured_media":39482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"architizer_featured_type":"insert","architizer_featured_image":"","_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9381],"tags":[],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-39388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-manufacturers"],"acf":[],"yoast_head":"\nThe Need For Speed - Architizer Journal<\/title>\n<meta name=\"description\" content=\"Architizer's data shows that fast-responding brands are making themselves invaluable to time-strapped architects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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