{"id":149316,"date":"2022-07-20T09:15:56","date_gmt":"2022-07-20T13:15:56","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=149316"},"modified":"2022-07-13T15:23:14","modified_gmt":"2022-07-13T19:23:14","slug":"paul-clemence-live-talk-architectural-photography","status":"publish","type":"post","link":"https:\/\/staging.arc.ht\/blog\/inspiration\/stories\/paul-clemence-live-talk-architectural-photography\/","title":{"rendered":"Iconic Images: Paul Clemence on Ambition, Photoshop, Smartphones and More"},"content":{"rendered":"

Judging is now under way for Architizer\u2019s 3rd Annual\u00a0One Photo Challenge. Stay tuned for our Top 100 list of finalists in the coming weeks.<\/em>\u00a0<\/span><\/p>\n

With the proliferation of smartphones and social media turning everyone into a would-be photographer, you might think that the art of architectural photography is at risk of vanishing. Not so, says Paul Clemence<\/a>, who is proving that architectural photography has lost none of its artistic power in an age saturated with visual stimuli.<\/p>\n

Paul is an award-winning artist, photographer, writer, filmmaker and founder of ARCHI PHOTO<\/a>, a Facebook phenomenon whose membership comprises over one million people. Currently based in Brooklyn, his architectural photography has been exhibited around the world, including at the Venice Biennale, Art Basel and Design Miami.<\/p>\n

To celebrate the end of the 3rd Annual One Photo Challenge<\/a>, we invited Paul, who is also a juror for the competition, to talk about his craft. Paul explained the process behind some of his most iconic photos and gave his impressions on how great photography can help define (or redefine) a building. We had an enthusiastic and truly global audience tuning in for the talk, spanning from London to Los Angeles and Singapore to South Africa. To reach an even wider audience, the recorded session is now available free on-demand! So, while you’re waiting for the One Photo Winners to be announced, click the button below to have your architectural-photography fill:<\/p>\n

Register + Access \u2192<\/a><\/p>\n

We’re also sharing some of Paul’s insightful comments on the power of iconic architectural photography.<\/p>\n

\"\"

Brasilia Cathedral by Oscar Niemeyer, Brasilia, Brazil | Photograph by Paul Clemence<\/em><\/p><\/div>\n

On the importance of photography in architecture:<\/strong><\/p>\n

\u201cYou can\u2019t talk about iconic architecture without an iconic image. I think something will become iconic if it has an iconic image to go with it because we know about the world, about architecture, about people through images\u2026 You can see the most wonderful structure but if there\u2019s not a way of communicating that that is as powerful as the structure itself, then the whole thing isn\u2019t moving.\u201d<\/p>\n

On how Edward Hopper and Giorgio de Chirico artistically express architecture in their paintings:<\/strong><\/p>\n

\u201cFew painters understood light and space like Edward Hopper. He created images [like \u201cEarly Sunday Morning<\/a>\u201d] \u2013 a very ordinary building \u2013 but the way he was able to use the light, the composition, and even the colors, it just set up the tone. I think you could say that because of that image it is now an iconic building\u2026<\/p>\n

De Chirico also is a master of light, of space but also of mystery, because his paintings have this feel that you\u2019re not sure what\u2019s happening in there, you\u2019re not sure what time of the day it is or what era it is\u2026 It makes you want to know more about it. It creates a different type of engagement. If you can translate that kind of engagement<\/a> to a photograph, then you are creating something that has a more lasting effect.\u201d<\/p>\n

\"\"

Museu Oscar Niemeyer by Oscar Niemeyer, Curitiba, Brazil | Photograph by Paul Clemence<\/em><\/p><\/div>\n

On having an epic mindset when photographing a building:<\/strong><\/p>\n

\u201cYou can\u2019t photograph a structure like this without having a serious consideration for how that image is going to be perceived later on. And how are you connecting to the story of this iconic \u2014 in terms of design but also historic \u2014 place\u2026<\/p>\n

When you\u2019re thinking of iconic structures and creating an iconic image, you have to be a little bit ambitious, even shamelessly ambitious, because you have to look at your image and think \u2018how are people going to look at this 50 years from now, 100 years from now? When people are looking at the story of this place you\u2019re photographing 80 years from now, how could your photo be part of the telling of that story?\u2019\u201d<\/p>\n

One thing to do before photographing an iconic building:<\/strong><\/p>\n

\u201cWhen you\u2019re photographing something that you think is important and interested in doing something that will be very iconic or great or expressive, take a moment. Take a few seconds or a minute and just look at the structure and see what the structure is telling you. What is it in that building that attracts you? What makes that building that building? What in that building appeals to you that you want to express. You can\u2019t just whip that out, you\u2019ve got to take a moment to connect with that.\u201d<\/p>\n

\"\"

SALK Institute by Louis Kahn, San Diego, CA | Photograph by Paul Clemence<\/em><\/p><\/div>\n

Why it\u2019s important to study a building before setting out to photograph it (when time is limited):<\/strong><\/p>\n

\u201cPrepare yourself. Study the structure you\u2019re going to photograph. For one, study the light. Every opportunity for a photoshoot varies a lot. If you don\u2019t have a lot of time, my suggestion is study where the sun is coming from. So when you arrive there, at that fa\u00e7ade that you like so much, is it a morning shot or an afternoon shot? Then you can plan yourself around that.\u201d<\/p>\n

Register + Access \u2192<\/a><\/p>\n

On what to do when photographing a building:<\/strong><\/p>\n

\u201cTake a lot of photos. That\u2019s the gift of the digital age and of digital cameras is that you can take so many photos and not worry about carrying film around or developing film and all that. If you\u2019re using digital, explore the possibilities. Go from here or here, kneel down a bit, see what you can find. You\u2019ll be surprised at how many options there are out there. It’s more time consuming, but it is very liberating creatively.\u201d<\/p>\n

Should there be people in the photos or not?<\/strong><\/p>\n

\u201cMy take on it is this: if you see a space or a structure with someone in it, you are not relating to the structure anymore. You\u2019re relating to that person. You are trying to figure out the story of that person\u2026 So I tend to prefer pictures without people, because then the relationship that is established with the image is your own personal relationship with that building.\u201d<\/p>\n

\"\"

Therme Vals by Peter Zumthor, Vals, Switzerland | Photograph by Paul Clemence<\/em><\/p><\/div>\n

Is it possible to take an amazing architectural photo using a smartphone?<\/strong><\/p>\n

\u201cOf course it is possible, but I think the focus is different\u2026 For me, personally, I prefer the process of looking through the viewfinder, not knowing nothing about what\u2019s going on around me and focusing solely on the image. Quality-wise though, the cellphones today are very good.\u201d<\/p>\n

Tips before investing in an expensive camera:<\/strong><\/p>\n

\u201cI think getting the right camera depends on what you want to do with it. Someone once told me, \u2018If you\u2019re looking to buy a more expensive camera, first buy a cheap camera, begin taking photos and see what it is that you\u2019re missing with that camera.\u2019 Do you want it to be a more lightweight camera? Do you want a super powerful zoom? First get a cheap one, then see what your needs are going to be from that one.\u201d<\/p>\n

How much editing on Photoshop is too much editing?<\/strong><\/p>\n

\u201cPhotoshop is what the darkroom once was. I think people have a romance about analog and a prejudice against photoshop, but when you look at what fantastic photographers would do with the analog, they would airbrush their photos\u2026<\/p>\n

On my own work, I think the limit of photoshop is when it no longer looks real anymore, or when it looks fake. There\u2019s always a little tweak you need to do and I don\u2019t think that makes you a lesser photographer. It\u2019s just another tool of the trade.\u201d<\/p>\n

Register + Access \u2192<\/a><\/p>\n

Judging is now under way for Architizer\u2019s 3rd Annual\u00a0One Photo Challenge. Stay tuned for our Top 100 list of finalists in the coming weeks.<\/em>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Beyond photographing an iconic building, Paul Clemence shares his opinions on how to create an iconic photograph. <\/p>\n","protected":false},"author":363,"featured_media":149468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"architizer_featured_type":"insert","architizer_featured_image":"","_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,5],"tags":[],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-149316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-stories"],"acf":[],"yoast_head":"\nIconic Images: Paul Clemence on Ambition, Photoshop, Smartphones and More<\/title>\n<meta name=\"description\" content=\"Photographer Paul Clemence proves that architectural photography is still a powerful artistic medium in a world saturated by pictures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.arc.ht\/blog\/inspiration\/stories\/paul-clemence-live-talk-architectural-photography\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Images: Paul Clemence on Ambition, Photoshop, Smartphones and More\" \/>\n<meta property=\"og:description\" content=\"\u201cYou can\u2019t talk about iconic architecture without an iconic image. 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