Articles by Lidija Grozdanic

Eschewing photorealism, these talented rendering artists take a more abstract approach to create sur real, otherworldly environments.

Could CGI and architectural visualization techniques spell the end for product photo shoots?

"Critics of photorealistic visualization often fail to understand the role of renderings in the proc ess of marketing architecture."

There is no way around the fact that the quality of the final image largely depends on the relations hip we have with our clients.

When creating architectural visualizations, employing these tips will help increase your efficiency — and save you countless rendering headaches.

Vladimir Đorić, Lela Alempijević and Milka Gnjato discuss everything from the Mia Dorcol Apartments to the role of designers in public activism.

When refining their craft, rendering artists can find ample inspiration in the cinematography and se t design of classic movies.

"I have never seen anything with this much hype, gain the kind of traction and adoption as VR has in our industry over the last year. "

These buildings straddle the fine line between oddity and innovation.