The Santander Client Strategy HUB is a project that Taller Paralelo developed, in collaboration with the bank’s marketing area. In this space, 180 Santander Mexico employees will develop part of the strategies directed towards customers: data analysis, business intelligence and customer experience.
This space has an important task: to creates a modern work atmosphere that provides comfort for users and respect for the environment with its eco-friendly capabilities.
© Hugo Kohno Architect Associate
Our main challenge was to create a program with a collaborative, open, fluid work strategy. It was a great difference from what users are habituated.
The area has 1,274 m2, of which 350 m2 are destined for a mezzanine —an unusual element to guidelines for corporate design—. Its columns, beams, and slabs are built out of wood and serve as an innovative element that characterizes the project.
The creation process of this wooden structure was an outstanding challenge since its design and structural purpose ought to answer to functional needs. The use of wood was a fundamental component for the concept development since, in terms of sustainability, this resource is the only construction system with a negative balance of carbon emissions.
This structure has a fundamental contribution to the task of eliminating CO2 from the atmosphere. Santander is a recognized world-class sponsor of soccer teams. This is why the atmospheres in the remaining areas have spirited colors. The main area is a multipurpose space that evokes a soccer field with equipped bleachers.
It is a dynamic and flexible place that allows conferences or courses. Using the color red was important in the finishes because it is the brand’s trademark. All these tasks will be performed by a diverse and dynamic team that finds an open and collaborative environment that reflects vanguard and is committed to the modernity of Banco Santander México..
Santander Client Strategy HUB 
